Tuesday, August 25, 2009

Why Google is Spoiling Bookmarks

A recent trend in search engine optimization (SEO) is that the title tag of a web page has become of high importance.

Webmasters are creating titles of ever increasing length to include all of the potential keywords, the words that the searcher will put into the search engine, that will get the user to their site.

That's fine but it's also the same title used to identify bookmarks (or favorites if you're IE impaired). Five lines of text to describe a web site title is becoming the norm.

Adding a bookmark has gone from a keyboard shortcut or one click-addition to editing a window. Not to add functionality but to accommodate Google (and I'm sure other) search engine needs.

You'd think with all of the Ph.D.'s that Google employs, they'd develop an algorithm that doesn't rely so heavily on something so easily gamed.

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